10 Best Product Variation Swatch Plugins for WooCommerce

Are you looking for the best product variation swatch plugins for your WooCommerce store? Do you want to offer your store visitors color, size, and pattern variations in an organized and attractive way to boost sales? 

In this blog, I’ll share more than ten of the best WooCommerce variation swatch plugins. Here, you’ll find the best one to transform your WooCommerce traditional variation dropdowns into aesthetically and functionally super-pleasing swatches in minutes with no code. 

Watch the transformation of product variations you can do with a swatch plugin in a few clicks.

After the transformation, the product variations look pretty attractive and interactive. Don’t they?

Let’s find the best swatch plugin to implement it on your store in a few clicks. 

What are Product Variations and Swatches

Product variations and swatches are powerful sales-boosting features of e-commerce that nearly all professional stores use.

Product Variations

The same products with different colors, sizes, patterns, and so on are product variations.

For example, a t-shirt can come in various sizes (S, M, L, XL) and colors (red, blue, black). Each unique combination of size and color is a different product variation. 

Product variations can be with:

• Color
• Size
• Material
• Design/Style
• Flavor for food 
• Storage for phone and computer
• Brand 
• Pattern
• Weight
• Dimensions
• Language for ebook and resources 
• Capacity, etc. 

Variation Swatches

Variation Swatches are visual representations of product variations. They are used on e-commerce sites to display different colors, sizes, patterns, and other product variations. Swatches help customers quickly find a product with the perfect color, size, pattern, and more. 

Product variation swatch types:  

• Color Swatches 
• Image Swatches 
• Button Swatches  
• Text Swatches 

In WooCommerce default, only text swatches are available. Moreover, they are not visible at the first glance as used in a dropdown. 

Here the swatch plugins come to help you transform those traditional variation dropdowns into strikingly visible and interactive variation swatches to attract customers and grow sales. 

By default, WooCommerce only offers text-based variations, which stay inside dropdowns and don’t appear at first glance. To solve this limitation, swatch plugins bring the variations out and display them with strikingly visible and interactive swatches, such as colors, images, or buttons. These swatches draw customers’ attention, enhance the shopping experience, and boost sales. 

How Product Variations and Swatches Benefit Your Business

WooCommerce product variations and swatches benefit your business in many ways. Some of the key ways include:  

Create Simplified and Organized Product Listings 

Rather than creating individual product listings for each product variation, you can manage them all within a single group listing. This approach simplifies the management of inventory, descriptions, images, and other product details. 

Match Customers’ Various Choices 

WooCommerce product variations offer customers more options for a single item, such as different colors, sizes, patterns, flavors, and so on. The different options increase the likelihood of matching customers’ various choices. Most importantly, visible swatches help customers easily navigate the product variations and choose their desired ones.

Make More Appealing and Interactive Stores 

WooCommerce product Variation swatches include gorgeous product images, default colors, hover colors, patterns, buttons, text tooltips, image tooltips, and so on that significantly enhance your store’s aesthetic and interaction.  

Offer Filters by Swatches 

Swatches can serve as attribute filters on archive pages, allowing customers to quickly find what they are looking for. 

Enhance Shopping Experience and Customer Satisfaction

WooCommerce product variation swatches enhance customers’ shopping experiences with many eye-catching and interactive options to choose from. Consequently, they find their desired products with perfect colors, sizes, and more in a shorter time. Thus, product variations and swatches improve the shopping experience and customer satisfaction. 

Reduce Bounce Rate

When you offer your shop visitors multiple options with beautiful product variation swatches, they find their favorite products faster, so they don’t leave a product page or your shop without purchasing. 

Boost Sales

Eventually, by offering multiple visible options and enhancing the shopping experience, WooCommerce product variation swatches boost sales. 

Help Your Brand Stand Out and Grow Faster 

Product variation swatches give your product page an aesthetic look and ensure a better shopping experience. Consequently, they finally achieve visitors’ trust, develop your brand loyalty, and grow your business faster to surpass top competitors. 

Best WooCommerce Product Variation Swatch Plugins

1. Smart Swatches

Smart Swatches is the latest and best product variation swatch plugin to automatically convert your variation dropdowns to strikingly visible button and image swatches. It also lets you add beautiful color, label/ button, and image swatches to display a product’s different colors, sizes, patterns, and more. 

Moreover, it allows you to display the variation swatches on both your shop and product pages.

Additionally, you can display the variation swatches along with product image tooltips. 

These are all very important to attract customers and help them quickly find the perfect colors, sizes, patterns, and more to make faster purchases.  

Key Features

• Auto Convert Variation Dropdowns to Button or image Swatches
• Multi-color swatches. 
• Square, Rounded, and Circle shapes.
• Swatch filter widgets. 
• Product Image tooltips for swatches. 
• Swatches on shop pages, quick view popups, and product detail pages. 
• A lot of easy-to-use customizations 

2. Variation Swatches for WooCommerce

It’s a popular WooCommerce variation swatch plugin. It lets you add beautiful color, image, and button variation swatches for WooCommerce product attributes. It offers an aesthetic and interactive experience for the desired colors and sizes, so you can say goodbye to traditional and invisible swatches under dropdowns. 

Key Features 

• Convert All Variation Dropdowns to Button Swatch 
• Text Swatches
• Image Swatches
• Color Swatches 
• Squared and rounded swatches. 
• Work on Variable Product Quick View Popup
• Compatible with popular WooCommerce Themes 

3. ShopEngine WooCommerce Builder 

ShopEngine is a powerful WooCommerce builder for Elementor, Gutenberg, and other page builders. It offers many easy-to-use widgets and blocks, including product variation swatches. This all-in-one WooCommerce offers you drag-and-drop Elementor widgets, WooCommerce builder modules, ready shop builder templates, and more to supercharge your store and boost sales. 

Key Features 

• 70+ drag-and-drop shop builder widgets
• 20+ WooCommerce store Modules
• 16+ ready shop builder templates
• On/off any widget/module for the best page speed
• Custom WooCommerce Product Template Builder
• AJAX Filter and Pagination
• Drag-and-drop feature with unlimited customization

4. Variation Swatches for WooCommerce

The Variation Swatches for WooCommerce plugin offers a better way to display product variations. This plugin helps you create a visually attractive style, such as color, image, or label for each WooCommerce product attribute. With this plugin, you can display different product colors, sizes, styles, and many other things that are not available in the default WooCommerce. 

Key Features 

• Convert All Variation Dropdowns To Button Swatch
• Auto Convert Into Image Swatches
• Dual Color Variation Swatches 
• Show swatches on archive/shop 
• Create attribute image swatches
• Create attribute label/text swatches
• Manage attribute globally

5. WCBoost – Variation Swatches 

WCBoost—Variation Swatches is one of the best WooCommerce product variation swatch plugins. It enhances the visibility and functionality of variable products by transforming the default dropdown menus into attractive and interactive swatches. This plugin allows customers to quickly view product variations such as colors, sizes, and styles at a glance to select the perfect one.

Key Features

• Convert all variation dropdowns to button swatches
• convert default dropdown into image swatches
• Color, image, label, and button swatches
• Custom shape, size, tooltip, and more. 
• Product variation swatches on archive pages 
• multi-color swatches
• Disable out-of-stock swatches 

6. Variation Swatches for WooCommerce 

Turn your WooCommerce dropdown product variations into eye-catching swatches. With the Variation Swatches plugin, replace boring dropdowns with engaging images, colors, and labels.

Moreover, it offers many customization options to make your swatches how you want them. This user-friendly and feature-rich plugin enhances customers’ shopping experience and boosts sales. 

Key Features

• Convert All Variation Dropdowns to Button Swatches
• Color, image, button, and radio attributes
• Rounded/ Square Variation Swatches
• Dual color
• Blur or hide out-of-stock products
• Custom tooltip option (Image/ text)
• A lot of customization 

7. Swatchly

The list of the WooCommerce product variation swatch plugins must include Swatchly. It enables you to turn the WooCommerce product variation’s select options into gorgeous and user-friendly swatches, such as clickable colors, buttons, and images. These attractive and interactive swatches connect customers, interact closely, and help them quickly find the perfect color, size, pattern, and more. 

Key Features 

• Converting variations dropdown to buttons
• Convert variation dropdowns to images
• multi-color Swatch
• Ajax Add to Cart feature for the Shop page
• Custom Add to Cart button
• Enable/Disable Swatch Limit for the shop page
• Number of Swatch to Show

8. Product Variations Swatches for WooCommerce

Product Variations Swatches for WooCommerce transforms your product variations from boring dropdowns into visually appealing swatches. Display your product variations using colors, images, or labels, making it easier for customers to select their desired options. This user-friendly plugin enhances the shopping experience and boosts sales.

Key Features 

• Converting any variations dropdown type into swatches
• Customizing the global attributes 
• Unlimited Swatches profiles
• Disable out-of-stock variation items
• Show the Add to Cart button 

9. Product Variations Table for WooCommerce 

Showcase product variations in a table or list view to make it easier for customers to filter, sort, and purchase items. The WooCommerce Product Variation Table Plugin replaces dropdowns with a customizable layout that enhances visibility and improves the product browsing experience. Choose which columns to show, adjust colors, and control display settings for specific user roles. Perfect for B2B stores, it supports bulk add-to-cart functionality, making it ideal for wholesale buyers. Streamline product navigation and boost sales with this efficient variation display solution.

Key Features

• Displays product variations in table/list view
• Customize product variation table
• Search bar to find specific variations
• Displays Print, PDF, CSV, Excel, and Copy buttons
• Enable table/list view for specific products, categories, and user roles
• Select a dark or light theme for the product list design 
• Customize text, background, and button colors for both table and list view

10. Variation Swatches and Photos for WooCommerce

The list of the best WooCommerce product variation swatches is incomplete without this plugin. It helps you replace dropdowns on your WooCommerce variable products with stunning color and image swatches. These swatches offer a visually appealing way to showcase variations like colors, sizes, and any other product attributes using colors, text, and images. Customers value these visual cues, which enhance their shopping experience and give your store a polished, professional look.

Key Features

• Color, text, and image swatches
• Huge customization
• Easy to use
• Mobile friendly swatches
• WooCommerce theme and plugin  compatible

My Experience and Recommendation 

All the product variation swatch plugins discussed above are definitely good options. You can explore them and find the best one for your particular requirements and preferences. 

However, if you have little time to explore them individually and wish someone could tell you which one would be best, I would recommend the Smart Swatch based on my experience. This latest plugin has a wide range of robust features and easy-to-use customizations that make it stand out.