Whether you’re a Real Estate Agent, a Fitness Trainer, or just starting to build your brand, knowing how to write effective customer reviews or testimonials is really beneficial for your business. Customer Testimonials are the social proof, showcasing real stories from real people that demonstrate how your product or service made a difference.
There are a few ways to collect and display customer testimonials from satisfied clients. In some cases, happy customers leave positive feedback about your services on their own. However, in most cases, you may need to request a review from your customers. So, you need to be prepared and learn how to ask, helping them to write the best testimonials.
In this blog, I’ll explain the 7 Practical Tips to help your clients write the best testimonials using the Best WordPress Review Plugin!
What is a Client Testimonial?
Before discussing the benefits of customer testimonials, let’s first define what a Testimonial is. A Customer Testimonial is positive feedback or a review you receive from a satisfied customer about your service or product. It can be in written or video form. When someone buys a product or service, they are typically happy with it, and sometimes they feel glad to share their feedback.
What is the Goal of a Client Testimonial?
A trustworthy, genuine testimonial from a real and satisfied client can make a significant impact on your future customers. When future customers see real stories from previous satisfied clients, they feel more confident in choosing your services or products, which helps build your brand’s credibility and trust.
As we already know, collecting and showcasing customer Testimonials is an excellent marketing strategy. And, Testimonial Advertising is one of them that helps you showcase testimonials on your website, social media, email campaigns, and even third-party review sites like Google or Yelp.
In the context of content marketing, incorporating authentic customer voices and testimonials can enhance your brand’s reputation and boost conversion rates.
The Benefits of Using Effective Customer Reviews
Customer testimonials are an excellent tool that can significantly impact your business success. According to multiple studies, over 90% of consumers are influenced by testimonials when making purchasing decisions.
Let’s see how they can help you:
- Build Brand Trust: With nearly 90% of consumers checking reviews before making a purchase. Your previous testimonials serve as powerful endorsements, reassuring potential customers and helping to build confidence in your brand.
- Increase Conversions: Businesses that utilize testimonials as a content marketing strategy have seen significant revenue growth, with increases of up to 62%.
- Create Emotional Connection: Real stories from real customers that create emotions that typical ads can’t. They engage the audience and make them feel a part of the brand’s journey.
- Highlight Benefits: Customer testimonials demonstrate how products address real-world problems and enhance customers’ lives.
- Differentiate Your Brand: Collecting positive customer feedback helps you stand out in a competitive market. It makes your brand unique and allows you to stand out from the crowd.
How to Write Effective Customer Reviews or Testimonials (How and Why)
As a Real Estate Agent or Personal Fitness trainer, it’s a great strategy to know how to write the best client testimonials. Before sharing tips on writing great testimonials, it’s essential to clarify one thing: never write fake testimonials on your own. Authenticity is key in testimonials, as it builds trust and ensures the credibility of your business.
These tips are designed to help your customers express their honest opinions more effectively — not to create testimonials on your behalf. There’s a clear distinction between asking for a testimonial and writing one for your client. How? Now, let’s get started.
To ask for effective customer reviews, you can follow several ways:
- Create a customized testimonial form
- Make a call or politely ask face-to-face questions.
- Send an email asking for their feedback.
- Request testimonials through social media.
- Include a testimonial link on receipts after a purchase.
And, Why? Keep in mind that creating testimonial forms or receipt links offers limited chances to guide customers on what to write. Using email, phone, or direct conversations allows you to provide more precise instructions. Providing clear guidelines helps because:
- Customers might not have time figuring out what to say, so make it easier to help them
- Some might not know what details to focus on
- Providing pointers ensures that you receive the best testimonials for your business.
7 Pro Tips To Help Your Clients Write Effective Customer Reviews
Tip 1: Short and To the Point
A powerful testimonial should be concise and to the point. Nobody wants to read something irrelevant and boring. So, to keep your testimonials short, clear, and focused. Add a call to action, and ensure the message is both positive and honest, making your testimonials trustworthy and impactful.
Tip 2: Showcase the Benefits
Don’t forget to encourage your clients to describe how your product or service helped to solve a problem or improve their lives. An effective customer review communicates and explains the benefits and motivates others (potential customers) to choose you. In other words, it is essential to demonstrate how your product has improved the customer’s life and why it was a worthwhile purchase.
Tip 3: Tell a Story
People love real stories from real people that create emotional connections. So, ask your customers to share their feedback with brief questions, such as what challenge they faced, why they chose your business, and what positive outcome they received from you.
Tip 4: Be Specific
Add specific details that add credibility. Request them to include specific facts, such as percentages, numbers, or particular features they liked. If they don’t know, tell them to explain what stood out most about your service or product.
Tip 5: Use Guiding Questions
With specific questions, you might find particular answers you’re looking for. Provide a list of simple questions to answer, such as:
- What was your biggest concern before purchasing this product?
- Did the product meet your expectations?
- What results did you achieve after using the product?
- Are there any specific features you liked the most? Which one?
- What are the top 3 benefits you experienced with this product or service?
- Why would you recommend us to others? Please explain.
Tip 6: Use a Natural, Conversational Tone
Great customer testimonials should sound like real people talking, and sharing real stories, not formal essays. Provide clients with tips on using a natural, friendly, and informal tone that their audience can relate to.
Tip 7: Include Contact Details and Visuals
Ask customers to provide as much information as possible, including their name, Designation, Company Name, and website. You might have known that “a picture is worth 1,000 words”. So, ask if they are willing to include a headshot image of themselves. The more details, the better. And it’s a significant step if you can convince them to leave a video testimonial, which is the most effective approach.
How to Collect & Showcase After Getting Customer Testimonials?
Once you’ve helped your Real Estate Clients write Effective Customer Reviews, it’s time to start receiving testimonials via email, from your social media channels, or a third-party review website. Now, you need to collect and showcase them professionally on your WordPress site. It’s easy to do with a WordPress testimonials plugin.
To maximize conversions, you can easily do so with a dedicated review plugin like Real Testimonials by ShapedPlugin. Using this #1 WordPress Review plugin, you can enjoy multiple features, such as:
- Collect testimonials through Testimonails forms, including Video
- Display testimonials in beautiful, customizable layouts, such as Slider, Carousel, Grid, and Masonry.
- Easy to import and export testimonials from other platforms
- Manage and update testimonials easily without coding
- Simple to embed with shortcodes or Gutenberg blocks
- Responsive design for all devices
How to Choose the Best Review Collecting Testimonial Plugin for WordPress?
As a Real estate agent or fitness trainer, you have already helped your clients write effective reviews; now it’s time to understand how to collect, display, and customize client testimonials. In that case, a good and easily customizable review plugin can help you gather your customer reviews professionally and efficiently.
Among the most popular customer testimonial plugins, the #1 Customer Review plugin, such as the Real Testimonials plugin for WordPress, can help you collect customer reviews efficiently without requiring any coding skills.
What Is the Real Testimonial?
The Real Testimonial is the best customer review Testimonial plugin for WordPress, trusted by 50,000+ happy users worldwide. It allows you to showcase your Customers’ Testimonials with its multiple customizable layouts, including the Slider, Thumbnails Slider, Carousel, Multi-row, Grid, Masonry, List, Isotope, and Layouts with 10+ Professionally Designed Themes.
And, the best part? Before trying the Real Testimonial Pro, you can try the Free version. Download and explore the unlimited features of this popular review plugin. However, if you are a newcomer (Future Master) to this plugin, you can install the WordPress Review Plugin by following our Step-by-Step guide or watch the video instructions to take your real estate business to the next level.
Summary
To sum up, the Authentic Client testimonials aren’t just nice words; they’re powerful words that influence your potential customers in choosing you. By following the seven pro tips above, you’ll not only help your client to write effective customer reviews, but you’ll also be able to collect client testimonials so easily and showcase them in a way that truly reflects your brand’s value.
Why wait? Download the Real Testimonials today — ask for those real testimonials from real clients, present them beautifully, and boost your sales and drive conversions.
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